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Research papers

Using online bulletin boards to develop high-value corporate strategy

Insights generated from interviews with hard to pin down stakeholders (ex. C-suite executives from customers in the B2B arena) can provide a benefit for planning corporate strategy. Online bulletin boards provide a powerful and flexible way to...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Michael Feehan, Penny Mesure, Orla McGouran
Company: Philips International
September 15, 2010
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Citation

Feehan, Mesure and McGouran (2010a, September 15). Using online bulletin boards to develop high-value corporate strategy. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/using-online-bulletin-boards-to-develop-high-value-corporate-strategy